Doing SEO for your website is vital for ranking in search engines.
Without traffic, you are not going to make any money from your website as for getting traffic you need to be seen in search engine results.
SEO is the primary thing to do when you start a blog or a website.
Why do you need SEO tools?
Simply because they help us in:
-Finding the best keywords for our content,
-Informing us whether our site is well optimized for Google and other search engines.
-Knowing our competitor’s website traffic, ranking keywords, domain authority and other important data so that we can plan our strategy accordingly.
We can get this vital information without the help of SEO tools making its use necessary for our business as a blogger or website owner.
There are numerous SEO tools in the market but many of them don’t give you the results that would be beneficial for your SEO strategy and also it’s very hard to find the best SEO tools.
I have gone through different SEO tools and made a list of the tools which is best for bloggers, website owners as well as SEO agencies.
Disclaimer: This article has affiliate links and if you purchase or sign up with these SEO tools I will receive a small commission without any additional cost to you. I have made this list of the Best SEO tools to help you with your SEO. You can read about my affiliate disclosure in our Privacy Policy page.
Best SEO Tools to Quickly Rank in 2021
1. Ahref
Ahref is one of the top premium SEO tools in the market which you can use for your SEO strategy.
These are Ahref’s core tools:
Site Audit: This tool examines your site’s SEO and you can find ways through which you can optimize your site with the help of this feature.
With the help of Site Audit Tool, you can see your website’s On-Page SEO Performance.
Site Audit will crawl the pages of your website and show you the top-level data points of your website’s like health score, number of URLs crawled and number of URLs with errors.
It also shows you the list of SEO-related issues and gives you valuable recommendations to fix them. You can also prioritize which issues to fix first by using the ‘Importance Filter’.
It basically monitors your website on the technical SEO issues and the best part is that it doesn’t use your computer’s resource being a cloud-based tool.
Keyword Explorer: With the help keyword explorer tool you can see what people are searching for in your niche.
You will get detailed data for any search query and keyword ideas are generated within just a few minutes.
It shows insightful data for a particular keyword like its keyword difficulty, number of average monthly searches for that keyword, the cost per click and the global search volume with a breakdown by country.
The most unique feature of this tool is the ‘Parent Topic’ which shows suggestions to target a more general topic.
This will have two benefits i.e. you will rank for the ‘general keyword’ as well as for the ‘targeted keyword’ resulting in an increase in traffic for the page.
Site Explorer: With this tool, you can analyze your competitor’s backlink profile and its performance in organic as well as paid search.
Site Explorer has indexed about 1.9 trillion backlinks and is powered by the second most active crawler only after Google.
Content Explorer: It lets you explore and analyze the top-performing contents in your niche.
You can find the most popular articles in your industry which you can sort by different metrics like referring domains, organic traffic, domain rating, traffic value and social shares.
With the help of content explorer tool, you can find prospects for:
- link building and also broken link building opportunities,
- low competition topics,
- analyze your competitors content marketing strategy,
- see the content trends for a particular topic over time.
Rank Tracker: You can track the progress of your website’s keyword rankings from about 170 countries with the ranking tracker tool. It also compares your performance against your competitor.
You can track the overall growth of your keywords for a specific period of time through its visual graph reports and also whether your website ranks in the SERP features like Rich Snippets, People Also Ask, Top Stories, etc.
Plans and Pricing
You can start with a 7-day trial for $7. After that, the plan ranges from $82 up to $832 on annual billing.
Free Tools by Ahref
Ahref has also come with a free tool ‘Ahref Webmaster Tools’. For using this tool you have to verify your website’s ownership similarly like Google Search Console.
With the help of these tools, you can monitor your website’s SEO health, browse your backlinks data and learn what keywords your website ranks. You’ll also get automated emails for improving your website’s SEO.
It has more advanced functionality than Google Search Console.
There are some other free tools that you can use to improve your site’s SEO as shown in the screenshot above.
2. SEMRush
SEMrush is recognized as one of the best SEO tools for managing your website’s SEO. With over 45 tools and reports, it has attracted more than 6 million users to its platform.
It helps in analyzing your Competitor’s Content as well as their SEO strategies. It eases your marketing workflow with its awesome tools like advertising, competitive research, campaign management, content marketing and traffic analytics.
It has some of the key features like:
Traffic Analytics: Competitors’ traffic analytics will help you in identifying your competitor’s online performance and their traffic analysis. You can also compare the traffic data of several websites.
Organic Research: This tool helps you in discovering the top keywords of your competitors and their organic traffic and also helps to observe your competitors changing domain positions.
Basically, by using this tool you can gain helpful insights into your competitors’ strategies.
Backlink Analytics: Backlink Analytics tool is useful for tracking backlinks of your site as well as your competitor’s site.
You can monitor the link-building progress of any website as it gives you a detailed report on the backlink profile of any domain.
The best part is that you will also be informed when backlinks are deleted.
Project: With the help of this tool you can manage all your digital marketing campaigns. It has features tools like Site Audit, Position Tracking, Social Media Poster, Backlink Audit, Link Building, PPC Keyword Tool, Organic Traffic Insights and Content Analyzer.
Advertising Research: With this feature, you can Improve your advertising campaigns by analyzing the ad strategies and ad budgets of competitors. You can also analyze the PPC competition in your industry.
Plans and Pricing
It has three paid plans: Pro-$83.28/month, Guru-$166.62/month and $333.28/month when billed annually. Apart from it, they also offer custom solutions to big businesses through their Enterprise Plan.
3. Moz Pro
Moz Pro is a premium SEO tool that will help you in ranking better and drive targeted traffic on our blog or website. You can easily run effective SEO campaigns with the help of this amazing tool.
Some of its cool features are:
Site Audit: With the help of this feature you can find technical issues of your site with suggestions to improve.
Rank Tracking: You can measure your SEO impact by tracking the performance of your keywords and their visibility on the SERP.
Backlink Analysis: It helps in analyzing your backlinks through trusted metrics like Domain Authority and Linking Domains for growing a quality link profile.
Keyword Research: It organizes your workflow by finding new keywords with Keyword Difficulty Score, Competitor Research and SERP Analysis.
Plans and Pricing
They offer a 30-day free trial and the paid plans start from $99/month and go up to 599/month.
4. Long Tail Pro
With help of Long Tail Pro, you can find easy-to-rank long-tail keywords and grow your website’s traffic. Simply enter a keyword in its search bar and click on ‘Find Keywords’ and get results in a few minutes.
Find thousands of long tail and less competitive keywords you can easily rank by doing this:
-Enter primary keywords and get multiple suggestions.
-Run keyword and competitor analysis based on 13 metrics.
-Evaluate keyword profitability with Rank Value.
-Maintain your website rankings with the help of Rank Tracker.
Perform Keyword Research in three ways:
-Related Keywords,
-Competitor’s Keywords, and,
-Manual Keywords.
Measure Keyword Competitiveness Easily
The average keyword competitiveness metric helps you in easily calculating the feasibility of keyword ideas on a scale of 1-100.
Spy on Your Competitors
With this feature, you can conduct a website competitive analysis of the top websites appearing in Search Engines and SERPs.
With detailed metrics such as Trust Flow, Citation Flow, Referring Domains and Site Age you can measure your chances of outranking your competitors.
Plans and Pricing
It has three different pricing structures. Starter Plan at $25, Pro Plan at $45 and Agency Plan at $98/month on annual billings.
5. Majestic
With the help of Majestic, you can trace who links to your website. It maps the web in order to bring the link intelligence data which is needed for your SEO.
You can find websites with their site explorer tool and perform web-based link investigations with faster results.
Some of the benchmark metrics which you can use with Majestic are:
Trust flow: It shows the quality of links that point to a particular URL. A page that has a higher Trust Flow than the Citation Flow will have good quality links.
Citation Flow: It represents the number of links that point towards a particular website by giving it a score. This score is given irrespective of a link being a good quality or of poor quality.
Visibility Flow: You can find desirable links in the high trust flow pages with the help of visibility flow score.
Topical Trust Flow: It explains the topical relevance of a particular page by giving it a score to highlight the position of a website in comparison to the top sites in different categories.
Flow Metrics Scores: It gives a score that represents the impact of your content.
Plans and Pricing
Its plan starts at $49 per month and goes up to $390 per month for its API plan.
6. Mangools
With Mangools you can find keywords with low difficulty and high search volume. You can see SERP for any location, track your site ranking, find powerful backlinks opportunities and find the website authority of your competitors.
It has an easy-to-use interface that is best suited for beginners. Apart from SEO tools it also provides free beginner guides to learn SEO, Keyword Research, and more.
KW Finder: With the help of this Keyword Research Tool you can easily find long-tail keywords with low SEO difficulty and high search volume. You can also find out the best keywords for which your competitors rank.
SERP Checker: Analyze SERPs for a particular location easily with this tool. Without using location-specific IP addresses get data of over 50,000 locations.
SERP Watcher: It is a tool that tracks ranking in any location or device to determine the organic traffic potential of your website.
You will get daily updates on your rankings and also email alerts on important rank changes.
Link Miner: You can check backlinks and separately see new links as well as lost links of your website with the help of this tool.
Additionally, you can evaluate competitor’s backlinks based on powerful metrics like Trust Flow and Citation Flow.
Site Profiler: You can check the SEO authority and trust of a domain and also analyze the link profile of your website to check whether it is healthy or spammy.
Plans and Pricing
It has three plans, Basic at $29.90/month, Premium at $39.90, and Agency $79.90 on annual billing with a 10 days free trial and 48-hour money-back guarantee.
7. Growth Bar
Growth Bar provides millions of keyboard suggestions, backlinks analysis, keyword tracking, and Google Ads very easily.
It is a chrome extension so you don’t have to open the tool again and again rather it shows the results with every search you perform.
Because of its ease of use and its comprehensiveness many creators and marketers love Growth Bar.
With the help of Growth Bar, you can easily dominate SEO.
Some of its features are:
Competitiveness: It helps in simply identifying the Ranking Difficulty. Before working on a keyword, you can use Growth Bar to see the ranking difficulty or the competitiveness of that keyword and make strategies accordingly.
Keyword Suggestions: With this feature, you can perform keyword research and get additional suggested keywords with metrics like Average Monthly Search Volume and their Competition Scores.
Tracking: This feature helps in tracking keywords. You can track your website’s ranking keywords in its dashboard. If you want you can also save the report by exploring any of its features to a CSV file for later use.
Additional Features: In addition to the above features you can analyze a website on various data points like its Domain Authority, Google Ads, Backlinks Profile, Organic Traffic, Facebook Ads, and Word Counts of a website’s page.
Pricing
You can try Growth Bar free for 5days and thereafter if you want to go with their paid plan it starts at $29 per month.
8. Screaming Frog
Screaming Frog provides a powerful SEO Spider Tool which is able to efficiently crawl any website showing real-time results.
It collects important on-site reports which help you to conduct proper SEO strategies.
It scans websites to find its broken links, temporary and permanent redirects, URLs blocked by robots.txt, duplicate content besides other data.
It is one of the best tools for performing any website’s primary SEO audits. It is a feature-rich SEO tool with the following key features:
Find Broken Links, Errors and Redirects: With the help of this tool, you can crawl any website and find its broken links (404’s), server errors, and also permanent and temporary redirects.
Discover duplicate content: It helps you in identifying duplicate contents of your website.
You can also specifically identify duplicate elements like page titles, headings, or descriptions.
It can also identify thin content pages so that you will be able to update them with quality content.
Generate XML Sitemaps: Which and advanced configuration over the URL you can quickly generate XML and image sitemaps.
Visualize Site Architecture: You can properly evaluate your website’s internal linking structure and its URL structure with the help of SEO Spider Tool.
Analyze Page Titles and MetaData: It crawls your website to analyze your Page Titles and Meta Data in order to identify pages or posts with long, short, duplicate, or missing Page Titles and MetaData.
Pricing
Screaming Frog has a free version as well as the paid version. The paid version has fewer features and the Crawl Limit is up to 500 URLs but with the paid version, you can use all its features with unlimited crawling at £149 per year
9. Uber Suggest
Uber Suggest helps you in identifying unique keyword ideas. You can get an analysis of your competitor’s SEO, content marketing, and social media marketing strategies with the help of this tool and work on your website to improve it. You can create a project, add keywords and build your SEO strategy.
It has the following key features:
Keyword Ideas: With this feature, you can get suggested, related as well as questions keywords ideas and you can also get the list of top websites that are ranking for that keyword with the number of backlinks and domain score.
Traffic Analyzer: The traffic analyzer tool gives you a website’s overview showing its domain score, organic keywords, monthly traffic, and backlinks. You can also check a website’s number of top pages with estimated visits of each page and its backlinks.
SEO Analyzer: You can audit a website and check its on-page SEO Score with crawl report, critical errors, warnings, and recommendations.
It also shows which of your pages have a low word count or have no meta description helping you to improve it.
Apart from site audits, you can get a website’s backlinks overview with a number of referring domains and also new and lost links.
Plans and Pricing
Ubersuggest was a free tool for some time but now it offers two types of plan, one is ‘Monthly’ and one is ‘Lifetime’.
As an individual, you can pay an amount of $120 and use Ubersuggest for a lifetime. This plan goes up to $400 for Enterprises or Agencies.
If you want to go with the monthly plan you can pay $12 per month to start as an individual and for Enterprise or Agency, it is $40 per month.
10. Woo Rank
Would rank is an instant SEO checker and SEO audit tool.
It has a chrome extension through which you can analyze your website’s SEO with the click of a button.
Some of its key features are:
Site Crawl: It allows you to fix how Google interprets your website and ensures that search engines can access and crawl your website to understand your content better helping in ranking your site.
It helps in fixing site errors, tracking security issues & redirects, and avoiding duplicate content issues.
SEO Monitoring: This feature helps in highlighting your SEO progress at a time. You will be able to identify pages that are getting more traffic, faster insights on keywords improvement, and website uptime monitoring.
Sales Tool: You can automatically generate reports from your website with their Lead Gen Tool. You can also get quality leads to create a sales pitch.
Besides this, you can get actionable marketing tips to help you identify what needs to be done for your website and to reach your customers.
Keyword Tool: You can observe your SEO progress by identifying new keywords, track rankings, local positions, and your competitor’s URL positions.
Plans and Pricing
You can try this tool free for 14 days. It has three paid plans with Pro at $59.99, Premium at $179.99, and with Enterprise Plan they provide custom prices based on your business requirements.
11. Sitechecker
Sitechecker Pro is one of the best website checker tools to improve your SEO ratings. It gives you insights on valuable metrics like on-page score, backlinks, rankings, traffic and also highlights critical errors while analyzing your website.
Website Backlink Tracker: With the help of Backlink Tracker you can track and monitor the backlinks including lost links of your website. You can get a real picture of your inbound links and keep it strong.
Reports are generated to easily evaluate your link-building strategy.
Website Rank Tracker: This feature enables you to track your website’s SEO rankings and also get notified on critical issues.
Add keywords you plan to rank high in Google and plan your SEO strategy and get notified if some of your keyword rankings are dropped due to any Google Update.
Website Changes Monitoring: With this feature, you can perform a comprehensive technical SEO audit for your website as well as a specific page.
Website Traffic Checker: With this feature, you can check and estimate a website’s traffic statistics through different channels and also find out its bounce rate and average session duration. You can analyze the traffic dynamics for the last 6 months.
Plans and Pricing
Its pricing starts at $6 per month for 1 website and goes up to $55 per month for 10 websites when billed annually.
All plans include unlimited traffic checker, unlimited site audit reports, 24/7 monitoring, email alerts, and many more.
12. Serpstat
It is an amazing growth hacking tool for domain & keyword analysis, content marketing, SEO, and analyzing competitor’s PPC campaigns.
It has a simple interface and a huge database of backlinks with a remarkable capability to track key SEO metrics in real-time. By using this tool, you can add value to your SEO campaigns.
It has amazing features like:
Keywords Research: By using this feature you can collect keywords for your SEO and PPC campaigns, compare your keywords in different metrics like search volume, cost-per-click, and competition level, find keyword variations, and include semantic keywords in your web content.
Search Analytics: Find out keywords that place your competitor’s website in the top search results and get reports and statistics for their top pages.
Content Marketing Ideation: Research and Create unique content that works well in your industry. You can find out questions posed by your target audience and based on that you can create content that attracts more traffic to your website.
You can even track social signals by identifying what contents are getting most shared on Facebook.
Competitor Research: Find out your top competitors and analyze their web performance. You can compare your domain with your competitors’ domains in both organic and paid search results.
You can get a detailed list of SEO efforts of your competitors and make a strategy accordingly.
Also track your competitors’ highest visibility score pages.
On-Page Audit: The on-page audit feature enables you to make an in-depth analysis of different pages of your website. It helps you in identifying optimization errors and how to fix them.
Backlink Analysis: You can analyze your backlink and get a detailed report on it. Also, get a list of anchors with referring domains and pages.
Monitor the backlinks of your website as well as of your competitors’ websites.
Get full backlink data collected over the last 120 days. See how your competitors work by keeping track of the backlink strategies of your competitors.
Plans and Pricing
It has basically four different plans starting from light at $55 per month and goes up to enterprise plan at $399 per month when billed yearly. It gives a 30-day free trial.
13. Seoquake
It is a powerful SEO tool that can be used as an extension in a browser. It is compatible with different browsers Google Chrome, Mozilla Firefox, or Opera.
With this extension, you can analyze a website through different parameters including its ranking, keyword density report, and domain age.
With this tool, you can conduct an on-page SEO audit, compare domains and URLs and evaluate links.
Its key features are:
SEO Bar: Get a summary of any web page while you are browsing with the interactive SEO bar at the top of your browser.
SERP Overlay: Get a detailed analysis of SERPS with the option to export the result in CSV format.
Vast Data: Results are generated through vast data sources like SEMRush, Alexa, Bing, and also a number of Facebook Likes.
Keyword Analysis: With the help of this tool you can analyze keywords of a web page to get a detailed and structured report on it. You can use filters to narrow your search.
Print and Export: You can export the retrieved data into a CSV file and print it out.
Pricing
It is a free plugin for your browser.
14. Pitchbox
Pitchbox is an incredibly powerful outreach and content marketing platform. You can easily customize every outreach email without any manual input and automatically follow up with those who have not responded.
If you are into link building, you’re going with extensive outreach, Pitchbox can help you with that. It saves a lot of your time doing outreach.
Some of its features include:
Skilled-Based Workflow: It helps in organizing workflow and to work efficiently through essential tasks boosting effectiveness and increasing productivity.
Smart Email Templates: These powerful and smart templates help your email more engaging to increase your response rates.
SEO Email Client: Manage projects, emails, and campaigns and collaborate among teammates with the help of SEO Email Client.
SEO Integrations: It leverages data from the major SEO tools in the industry like Ahref, SEMRush, and Majestic. You can easily filter out low-quality domains and work on valuable opportunities.
It has an amazing interface that helps in working efficiently and all the important SEO metrics is at your fingertips
Powerful Reports: This feature helps in getting deep insights into your different outreach campaigns and activities. You can monitor your team’s activity and check your work progress.
Link Monitoring: It helps in monitoring your backlinks over time so as to evaluate your link’s health or link errors.
Pricing
They have a custom pricing model and will quote you based on your requirement. You just have to Schedule a Demo with them.
15. Siteliner
With Siteliner you can explore your website and check problems affecting your website’s quality and rankings. It is a fast and simple SEO tool for scanning your website to identify different SEO issues like duplicate content and broken links.
It also compares your website with other sites showing data like average page load time, number of words per page, text to HTML ratio, common content, and many more.
Some of its key features are:
Duplicate Content: Siteliner conducts a smart scan to identify duplicate content by intelligently excluding things like Menu or Navigation and highlights duplicate content on each page.
Broken Links: It checks your internal links to see they are working and if there is any broken link you can immediately find it.
Page Power: Siteliner crawls your site and determines your website’s page power based on the link patterns between your pages.
Reports: Key information of each page is shown in a detailed report along with a standard XML Sitemap for your website.
Pricing
It offers two plans, Siteliner Free and Siteliner Premium.
With the free plan, you can analyze up to 250 pages per month and with the premium plan, you can analyze up to 25000 pages in a month at a scan cost of 1c per page.
16. Spyfu
It is one of the best SEO and PPC tools that helps in competitor’s keyword research for running ad campaigns. You just have to enter your competitor’s website to get all the relevant keywords.
Additionally, SpyFu provides detailed guides to help you with using its tools.
Some of its key features are:
PPC Competitor Research: With this feature, you can search for keywords that your competitors have purchased for ads on Google. With this strategy, you can identify their mistakes and avoid them for your campaigns.
SEO Competitor Research: See your competitors ranking keywords, backlinks, and contents in order to build up your strategy to outrank them.
Keyword Research Tool: You can generate targeted keyword ideas with search volume, CPC difficulty, and other metrics.
Spyfu organizes a list of keywords into groups and adds average monthly volume and CPC to them.
Plans and Pricing
SpyFu has three plans, Basic, Professional, and Team.
If you take their Annual Plan, the cost will be: Basic Plan: $33 per month, Professional Plan: $58 per month, and Team Plan $199 per month
17. Deep Crawl
Deep Crawl is a web crawler that helps in improving websites’ health, accelerate growth and increase rankings. It provides actionable insights to improve your website and helps in growing your brand’s online visibility.
With Deep Crawl you can work on optimizing the technical health of your website for a better user experience
Some of its key features are:
Technical SEO Insights: It helps in analyzing different metrics and simplifies technical SEO enabling you to work on the insights from the given data.
Large Scale Crawling: Deep crawlers can easily e crawl millions of URLs and links without any issue.
Effective Management: In case you detect an issue, you can set up tasks by marking their priority level and deadline thereby helping you to manage the issues and workloads effectively.
Plans and Pricing
Deep Crawl pricing starts at $89 per month and you get one month if you go with annual billing.
18. Best SEO Tools from Google
Google Search Console
Since it is a tool from Google it helps you in understanding how Google sees your website and therefore you must have this tool connected with your website.
It helps you in measuring your site’s traffic and performance. It sends you email alerts if there is an issue with your page and gives valuable recommendations on how to fix it.
You need to connect Google Search Console with your website and once it is connected you can perform multiple SEO activities with this amazing tool like indexing your web pages, inspecting different URLs of your site, checking the performance of each page, and finding keywords for which your website is ranking.
Google Keyword Planner
The next in the list is Google Keyword Planner which is a free tool provided by Google for finding the right keywords on a particular topic.
With this amazing tool, you can discover new keywords with the average monthly search volume and the CPC (cost per click), and the competition level for that keyword.
Bloggers and Website Owners can use this tool for keyword research and find the best keywords for their content.
So it helps in planning your content accordingly and to build a strategy to rank in Google.
This tool also shows estimates which are also helpful for those who run campaigns on Google Ads as you can see the different costs for running an ad for a particular keyword.
The data shown by the Google Keyword Planner brings in much trust as it is directly a tool by Google.
Google Mobile Friendly Test
More than half of internet traffic comes from mobile devices which makes it very important for your website to be mobile friendly and responsive for performing well in search engine rankings.
With the help of this tool, you can easily identify whether your webpage is mobile-friendly or not by simply inserting your page URL.
Google Pagespeed Insights
Performance of a page on mobile and desktop is very important when it comes to search engine rankings and this is where this tool comes into action.
You can test your web page speed by putting the URL in Pagespeed Insights and it will report on the performance of your page on mobile and desktop and gives your page a score between 1-100 for both mobile as well as desktop.
It also shows issues and errors that your page has along with suggestions to improve it.
Apart from Page Speed Insight, GTmetrix and Pingdom are the two best SEO tools where you can check your web page speed, page load time, and page size.
Final Thoughts
I hope that this exhaustive list of SEO tools will help you in choosing the Best SEO Tools for your business.
While you choose an SEO tool from the list make sure that you get the exact features that will help in improving your SEO strategy and search engine rankings.
Which of these tools suits best for your business?
Or Have I missed an important SEO tool that must be on this list?
Please let me know in the comments below.