Here are the Best Email Marketing Software and Services & Platforms of 2022
#1 Sendinblue
For growing businesses Sendinblue is one of the smartest choices as it provides the right marketing and sales tools with functions like customer relationship management and landing pages creation.
They come up with a free plan which comes with unlimited contacts and you can send upto 300 emails per day which makes this tool helpful for beginners with a low budget.
With Sendinblue you can create your own email design with its easy to use drag and drop email builder.
It has over 70 different pre-designed responsive templates which you can simply edit and use.
Further it offers SignUp Forms to grow your email list, Customized Landing Pages to create specific landing pages for your different campaigns and even Facebook Ads to retarget contacts.
With its SMS marketing tool you can connect directly with your customers by using targeted SMS and you can even monitor the performance of your SMS campaigns so that you will know what is working for you and what can be improved.
It also has a chat service helping you to answer customer’s questions instantly.
While engaging with your contacts or subscribers via email even small variations can cause huge impact in your business.
Sendinblue’s A/B testing helps you to learn what is working best for you and what’s not.
And with contact segmentation you can target small groups of contact which are relevant for a particular message.
So with the help of A/B testing and contact segmentation you can optimize your campaigns based on target audience to maximize engagement.
With the use of its free yet powerful marketing automation software you can target upto 2000 contacts and trigger actions which you want to automate based on your subscribers actions which they take by reading the content that has been sent to them .
For example you can automate sending emails and SMS or organize contacts into different lists.
With this tool you can see statistics on real time with reports on important metrics like open rates, deliverability and click-through rates.
Pricing Plans & Features
Sendinblue has four pricing plans with their features:
Free @ $0/month
Key Features:
- Daily sending limit of 300 emails
- Can send Transactional Email and SMS
- Import and manage unlimited contacts for free..
- Create and Personalize your email your list Sign-Up Forms
- Track customer interactions with your CRM
- Marketing Automation upto 2000 contacts.
- Real-time tracking of your campaigns.
Lite@$25/month
Send up to 100k emails.
There is no daily sending limit.
Can use A/B testing feature.
Remove “Sent by Sendinblue Logo”
Premium-$65
Upto 1M emails.
No limit on Marketing Automation Workflow.
Create and Launch Facebook Ads
Retargeting Ads to users to improve conversions.
Heat Map to see exactly where the user clicks in your email.
Upto 5 Landing Pages
Phone and Chat Support
Enterprise – Customized Quote
All premium features
Customized email volumes
Priority Sending
Dedicated IP
20+ landing pages
Access for 10+ users
Dedicated Account Manager for creating campaigns & more.
If you are a new marketer, small business or a startup and want a professional email marketing tool with automation and A/B testing at a low price you can go with their Lite plan.
The Lite plan starts @$25/month and you can send up to 100,000 emails with no daily sending limit.
#2 Convert Kit
If you are planning to create automated funnels at a low price you must go with Convert Kit.
Convert Kit is a powerful email marketing platform which has been built keeping in mind creators who are professional bloggers, entrepreneurs or marketers.
It has clean and plain templates without any complex designs that are distracting, which makes Convert Kit is best for sending quick emails with a clean format and to sell products with simple sales pages.
You can sell digital products and subscriptions from the same platform. It is also one of the best choices for creating lead funnels.
Covert Kit has more focus on direct integrations with landing pages and building e-commerce platforms.
It has attractive and powerful features of email marketing like A/B testing, landing page builder, beautifully designed email templates, smart workflows and more.
You can easily manage Auto Responders which allows you to send drip emails.
Targeted email marketing can be done easily by segmenting subscribers and organising them in order to maximize engagement.
It groups all your contacts in one list instead of multiple lists but still you can tag them based on how users respond to your campaigns which improves your campaigns and you will be able to send personalized content to your subscribers.
Additionally, their attractive forms and automated emails help you in increasing conversion rates.
Convert Kit offers a feature of advanced email sequences based on actions on the site or or within emails.
With their automated email sequences feature you can create an email course or a series of emails to send it automatically to your subscribers based on conditions you set.
Pricing Plans & Features
Convert has three pricing plans based on the number of subscribers:
For example if you have 0-1000 subscribers the plans will be as under:
Free @ $0/month
Key Features:
- You can manage upto 1000 subscribers.
- Unlimited landing pages and forms.
- Sell email broadcasts
- Sell digital products.
Creator @ $29/month
Key Features:
- All the free features.
- Free Migration from another tool.
- Automated funnels and sequences.
Creator Pro @ $59/month
Key Features:
- All the Creator Pro features.
- Facebook custom audiences.
- Newsletter referral system.
- Advanced reporting.
Similarly if your subscriber increases to 3000, the Creator Plan will cost you $49/month and Creator Pro will cost $79/month and the features will remain the same as above.
Want to quickly sell your products with ease? You can try Convert Kit.
#3 Active Campaign
Advanced Sales CRM and Email Marketing with High Deliverability Rates.
Active Campaign is an email marketing and automation tool with an inbuilt sales CRM.
The email builder makes complex things simpler and allows you to easily share dynamic contents in your emails. This gives different experiences to your subscribers based on how you segment them which ultimately increases personalization.
The email workflows are powerful and easily manageable and you can add personalization to almost different elements of a message.
Moreover the best part is their email deliverability. Emails are less likely to be dropped in the spam and mostly hit the primary inboxes of users.
Additionally, you can run split tests, automate your list segments and run different campaigns by using this software.
Their lead scoring system is a powerful tool yet flexible, empowering marketers to apply for a point system.
Lead scoring is a method of awarding points to subscribers based on the actions like opening an email, clicking a particular URL or other actions. Once your users perform an action they can enter a new automation funnel or can be contacted by you for any sales.
Lead Scoring’s purpose is to have a track of subscribers engagement so that you can optimize your campaigns for the future.
It integrates with over 350+ apps including popular apps like Shopify, Facebook, WooCommerce ClickFunnels, Zapier, Salesforce, Unbounce, PayPal and more.
While you set your campaigns you set do the following:
Geotracking: Capture your contacts location for geo targeted campaigns.
Site Tracking: Connect your email marketing to the contact’s behaviour on your site.
Custom Data: Use custom fields in order to collect the required contact information.
Link Actions: Add relevant tags, receive notifications or create deals the moment your email
link is clicked by the user.
Social Sharing: Track your campaigns on popular social media sites.
All these will help you in determining which campaigns are generating the most conversions and revenue.
Pricing Plans & Features
Active Campaign has four pricing plans depending on the number of Contacts:
Lite
Upto 500 Contacts – $9/month
Upto 1000 Contacts – $25/month
Upto 2500 Contacts – $45/month
Upto 5000 Contacts – $25/month
Plus
Upto 1000 Contacts – $49/month
Upto 2500 Contacts – $99/month
Upto 5000 Contacts – $135/month
Upto 10000 Contacts -$199/month
Professional
Upto 2500 Contacts – $129/month
Upto 5000 Contacts – $199/month
Upto 10000 Contacts -$279/month
Upto 25000 Contacts -$319/month
The Enterprise plan has custom pricing based on requirements.
Its features vary according to the type of business Digital Business, B2B and Ecommerce.
You will get a free migration from your existing CRM or email software to Active Campaign.
If you want an advanced sales CRM and email marketing with high deliverability rates you should opt for Active Campaign.
#4 Constant Contact
Constant Contact has made email marketing easy by providing all the necessary tools at one place.
It is a fastest growing email marketing service with ease of use and beginner friendly tools its built drag and drop builder.
It has been rated as the best email marketing services for small businesses for startups and small businesses.
Its email marketing tools are quite easy to use and additionally you can use their free Email Template Builder or mobile-optimized templates which have been designed to meet your needs, whether it be for promoting a sale or to launch a new product.
With the help of this tool you can easily create campaigns, manage your subscribers email lists marketing tasks and your campaigns and With their editing tools you can customize your campaigns.
It has some amazing features like easy email tracking to see who’s opening, clicking and sharing your emails, A/B testing to send targeted emails to your subscribers.
Other important features are real time reporting with its robust analytics, built in social marketing tool to share and monitor performance of your social campaigns, Facebook and Instagram ads integration to drive traffic and sales.
You can trigger email series, resend emails to non openers, build list building and do contact segmentation. Videos or images can be added to your emails very easily.
It integrates with powerful apps like Shopify, WooCommerce, BigCommerce and ebay to grow your online store.
With their event management feature you can manage registrations for you virtual events which makes it an ideal tool for those who conduct virtual events like seminars, workshops, online training and fundraiser campaigns.
Constant Contact has an average of 97% email deliverability rate.
You must keep in mind the following points for the better email deliverability.
Keep a clean list: filter and remove email addresses which are invalid and keep an eye on bounced messages.
Maintain emails relevancy: send emails with contents that are relevant to your customers needs or which your customers want to receive and love to read.
Do not indulge in spam: abstain from using words for sending mails that look spammy.Keep it simple and be honest with your content.
Constant Contact has two pricing plans Email and Email Plus and the price varies depending on the number of Contacts:
Upto 500 Contacts – $20/month
Upto 2500 Contacts – $45/month
Upto 5000 Contacts – $65/month
Key Features:
- Unlimited email sends to grow your business.
- Two Subject Lines Email Testing to maximize open rates.
- Auto Email Resend to non-openers with a new subject.
- Mobile-responsive customizable email templates.
- Pop-up sign-up forms
Email Plus
Upto 500 Contacts – $45/month
Upto 2500 Contacts – $70/month
Upto 5000 Contacts – $95/month
Key Features:
- All the features of Email Plan.
- Add products directly to your website into your emails.
- Automatic email welcome series to new subscribers.
- Automatic email series to users based on their behaviour.
- Online Surveys through email.
- Personalize email content with users city, state or custom field.